About

Hi, we're Em (dog mom) and Vallon (goodest boy)!

As a proud dog mom, I wanted to represent European Dobermanns with my style. But I couldn't find any cute and colorful designs that showed dogs that look like Vallon. So I decided to do something about it!

I also realized that there are still so many negative stereotypes out there since we welcomed Vallon into our family. Showing misunderstood breeds in another light is one of my founding values.

All of the products you'll find on our site were conceived of by me, with Vallon in mind, and brought to life by amazing local artists and designers. I hope you enjoy them!