Why I Started a Brand for Dog Parents of Misunderstood Breeds

Going for a walk with your Dobermann teaches you a lot about perception. I see a friendly goofball who’s excited to meet everyone. The world often sees something else entirely.

Powerful, high-energy breeds are portrayed as intimidating, aggressive or “too much.” That narrative doesn’t just affect them; it affects the people who love them. I started Pawblic Opinion because I couldn’t find clothing and accessories that reflected the side of my dogs that I see: the fun and playful side, the sweet and loving side. So, I decided to create it.

Who Pawblic Opinion is For

Pawblic Opinion is for dog moms and dog dads who want to celebrate their best friend and adventure buddy in a new way.

• You don’t want the same old “biker-style graphics”. You want to see Dobermanns with natural ears and personality, and colorful illustrations that are wearable beyond dog walks.
• You care deeply about quality, fit and durability. You want comfortable clothing for dog walks and coffee runs that won’t fall apart after one wash.
• You support women-led and small European businesses because you want your purchases to align with your values. You appreciate thoughtful storytelling and limited collections over mass production.

The Problems Faced by Dog Parents of Misunderstood Breeds

A Lack of Representation

Most Dobermann clothing still shows dogs with cropped ears and sharp expressions; outdated stereotypes. For dog parents whose dogs have natural ears, this creates a disconnect. It doesn't align with us. And it doesn’t reflect the dogs we know: silly, affectionate, expressive and deeply loyal.

When Big Dogs Are Always Framed as Scary

High-energy and powerful breeds are often reduced to fear-based imagery. Loud graphics. Aggressive poses. Dark, intimidating designs. But strength doesn’t have to look scary. Confidence can be playful. Power can be joyful. We show big dogs in a fun and modern light, without diluting who they are.

Choosing Between Style, Comfort and Ethics

Dog parents are often forced to compromise:

• Stylish but poor-quality clothing
• Comfortable pieces without interesting designs 
• Ethical brands that don’t feel relevant or wearable

 

Why I Built Pawblic Opinion

I started this brand because I wanted clothing I’d genuinely wear, even on days when my dog isn’t right beside me.

I wanted to create updated clothing for dog moms and dog dads that represents the reality of our dogs instead of the stereotype. I wanted each piece to be something you want to wear and that stills works for real life, from dog walks to coffee dates, and beyond.

Of course, all while keeping production local and providing premium quality. Now you don’t have to sacrifice on style or comfort and you can feel good about where your clothing came from.

What Pawblic Opinion Stands For

• Honest representation of misunderstood dog breeds
• Dobermanns with natural ears, shown with personality and warmth
• Comfortable, stylish clothing for everyday life
• Limited collections designed and produced with care in Europe

Above all, Pawblic Opinion stands for dog parents who are proud of the dogs they love, even when the world doesn’t always understand them.

This brand was created for you.

Welcome to the Pawblic!